Duki Daso BEO SC store
Duki Daso BEO SC store by Abovus, 2020
Duki Daso BEO SC store
Duki Daso BEO SC store by Abovus, 2020
Duki Daso BEO SC store
Duki Daso BEO SC store by Abovus, 2020
Duki Daso BEO SC store
Duki Daso BEO SC store by Abovus, 2020
Duki Daso BEO SC store
Duki Daso BEO SC store by Abovus, 2020
Duki Daso BEO SC store
Duki Daso BEO SC store by Abovus, 2020
Duki Daso BEO SC store
Duki Daso BEO SC store by Abovus, 2020
Duki Daso BEO SC store / 3d viz
Duki Daso BEO SC store by Abovus, 2020
Duki Daso BEO SC store / 3d viz
Duki Daso BEO SC store by Abovus, 2020
Duki Daso BEO SC store / 3d viz
Duki Daso BEO SC store by Abovus, 2020
Duki Daso BEO SC store / 3d viz
Duki Daso BEO SC store by Abovus, 2020
Duki Daso BEO SC store / 3d viz
Duki Daso BEO SC store by Abovus, 2020
Duki Daso BEO SC store / 3d viz
Duki Daso BEO SC store by Abovus, 2020


Duki Daso BEO SC Store

Client
Duki Daso
Authors
Abovus
Year
2020
Location
BEO Shopping Center, Belgrade
Status
built
Scale
90 sq.m.

DUKI DASO BEO SHOPPING CENTER STORE

Upravo je završeno jedno autentično putovanje. Od osmišljavanja enterijera do izvedbe, dugačak je put. Neki od glavnih izazova na ovom projektu sa kojima smo se susreli su kako izložiti veliku količinu raznovrsne robe na ograničenoj kvadraturi, a da pritom sve bude jasno, pregledno i naravno pristupačno. Drugi izazov je bio u tome što se brend Duki Daso prvi put susreće sa ulaskom i konceptom prodaje u tržnim centrima. Bilo je potrebno osmisliti upečatljiv izgled, kolorit i prateći nameštaj po kojem bi bili lako prepoznatljivi. Stvoriti nešto novo što bi se moglo dalje primenjivati na novim lokacijama. Kupcima bi tada stvorili sliku po kojoj bi lako prepoznavali svoj omiljeni brend.
Bilo je neizvesno do samog kraja da li ćemo sve započeto i uspešno završiti i da li će uopšte lokal biti otvoren usled globalne pandemije Covid-19 virusom. Ne samo za ovaj lokal, već za ceo tržni centar BEO, koji je čekao završetak radova i svečano otvaranje. Ali, timskim radom svih učesnika, zajedno sa klijentom, izvođačima i timom iz tržnog centra, misija je uspešno završena!

One authentic journey has just been completed. From interior design to realization, there is a long way to go. Some of the main challenges in this project that we’ve encountered are how to exhibit a large quantity of diverse goods on a limited area, while making everything clear, transparent and of course accessible to the customers. The second challenge was that for the first time, the Duki Daso brand encounters the entrance and concept of sales in shopping malls. It was necessary to design an impressive look, color scheme and accompanying furniture by which they would be easily recognizable. Create something new that could be further applied in new store locations. They would then create an image for customers by which they would easily recognize their favorite brand.
It was uncertain until the very end whether we would all that we’ve started finish successfully and whether the store would be opened at all due to the global pandemic with the Covid-19 virus. Not only for this unit, but for the entire BEO Shopping Center, which was waiting for the completion of works and the grand opening. But, with the team work of all participants, together with the client, contractors and the team from the shopping center, the mission was successfully completed!